What I find fascinating about simulators is the blend of technical precision and human experience. While simulators are highly complex from a technical standpoint, their true purpose is to evoke a feeling or emotion in the people using them—something that goes beyond the technical and is much more difficult to grasp. As the Sales Director at Cruden, my role is to help customers see how our cutting-edge technology (the logic) translates into the immersive, emotional experiences they want to create with their simulators. It's this intersection of technology and human experience that makes selling simulators so compelling.