A new kind of high; reality is the new fantasy
"Interactivity" is the word of the moment in entertainment. Today's customers want to be in control of their destiny when it comes to games, rides and leisure experiences. Cruden simulators take interactivity to the extreme by putting guests in the shoes of a real racing driver using the exact same professional equipment. This is no mock-up.
"Simulation" is another keyword in the attractions business. But do not be mistaken. Cruden simulators are not theatres for the usual pre-programmed orchestrations; something that is 'done to' the guest. When every possible fantasy has been 'simulated,' where does the entertainment business go? To what happens behind closed doors - extreme reality.
Cruden offers a 'wow factor' to rival the most awe-inspiring roller coaster or karting experience; an encounter still only experienced by a rare few outside motorsport.
Our entertainment customers tell us it soon becomes the attraction of their attraction. Most who experience the instant quick-fire reactions of the simulator-to-driver input have never seen or felt anything quite like it. As soon as people drive it, they are hooked.
Attractions management companies turn to Cruden for repeat projects for five key reasons:
Supplementary revenue stream within the attraction In addition to locations where racing simulators are the sole attraction (e.g. simulator centres), Cruden simulators can provide a premium standalone attraction and a legitimate supplementary revenue channel within larger venues such as amusement parks or shopping malls.
Return customers Cruden simulators work much harder to attract and lock-in repeat customers than passive rides or static arcade-style games. Bumper-to-bumper action and the fight to set the fastest lap time make for an addictive pastime. Driving Cruden simulators takes minutes to learn but a lifetime to master and drivers will want to hone their racing skills, or simply play some more. Experience shows that Cruden simulators build a loyal group of return customers, who are prepared to travel from a wide surrounding area and who are not affected by seasonal trends.
Crowd generation The interactive simulator is guaranteed to draw a constant gathering of spectators, returning high occupancy rates and higher revenues to nearby refreshment kiosks and pay-per-ride attractions. Cruden's customers report time and again: as long as the simulator is kept running, the people will come.
New visitor markets Motorsport experiences typically attract the desirable male, 16-50 age group audience. This creates opportunities for some entertainment venues, their partners and advertisers - particularly those that traditionally attract families or children - to target additional demographic sectors and revenue sources and offer a more diverse offering.
Low labour and energy costs. Relative to the amount of income generated, Cruden's electro-mechanical system offers superior energy efficient compared to hydraulic machinery. It typically requires only five KWh contributing to very low operational costs and supporting venues' environmental credentials. Additionally, between one and six simulators can be managed by a single operator.
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