Customer Projects
Cruden has manufactured and installed a fleet of distinctive simulator attractions for major theme parks and simulator centres globally, as well as supplying machines to karting venues. Examples include the Magic Planet family entertainment mall in Dubai, U.A.E. and I-Way, a simulation entertainment and training centre in Lyon, France, which features six Formula One, six rally and six Pescarolo sports car simulators in purpose-built surroundings. And more is to come in 2010, with the most spectacular theme park in the automotive arena!
Read about how two of our partners explain how they use our simulators in entertainment.
I-Way Simulator centre
I-Way is a spectacular motorsport simulator centre in Lyon, France; a unique and exclusive complex of 18 motor-racing simulators, restaurant, bar, spa and conference facilities. It features six Formula One, six rally and six Pescarolo sports car simulators in purpose-built motorsports-themed surroundings. Guests can indulge their racing fantasies with individual driving challenges or races against competitors in linked-up simulators. The realistic motorsport ambience is fuelled by the provision of Sparco racing overalls, shoes, gloves and helmet, and the process of guests attaching their own steering wheels through a quick-release coupling, just like a real F1 car. Since opening in July 2008, I-Way has developed a seemingly niche attraction into a truly indulgent space catering for both men and women, with entertainment formats to attract all budgets, expertise levels and group sizes. To build a loyal user base and connect like-minded racers, I-Way's owners have established a club, as well as a driving competition to win a Porsche Cayman.
"The use of real simulators as a leisure tool for the public forces you to look very carefully at the quality, durability and support on offer. Our simulators run seven days a week, for ten hours on average and any downtime is bad for turnover and profitability. Cruden responds by making high quality, durable simulators and provides a dedicated team that is present whenever we need them."
Pierre Nicolas
CEO and I-Way founder
I-Way Simulator Centre, Lyon, France
For more information, go to http://fr.i-way-world.com
Magic Planet
Housed in the giant Mall of the Emirates shopping destination in Dubai, Magic Planet is the largest family entertainment centre in the Middle East. The unique two-storey indoor leisure complex boasts the latest simulators and video games, theme rides, a soft adventure playground and an eight-lane bowling alley. Two Cruden racing simulators (manned by one full time operator) have been part of the diverse customer entertainment offering since 2005. They are one of the main attractions and as such allow the owners to charge a premium price.
Magic Planet, Dubai, UAE
For more information, go to www.malloftheemirates.com